Founder’s Note: SOTO Junmai Ginjo, A New Expression
With SOTO Junmai Ginjo, our goal was to set this sake apart from our current lineup—not just by introducing a new region, but by exploring a unique taste profile and expression. We wanted to provide sake enthusiasts and sommeliers with something truly distinctive and memorable. This release represents our commitment to innovation and offering new experiences that elevate the SOTO portfolio.
Our Junmai Ginjo offers a balanced, medium-bodied profile with a sophisticated, fruit-forward character. When you first experience the aroma, you’ll find notes of white grape, apple, and banana bread mingling with hints of basil, all supported by a refined, mineral-driven backbone. On the palate, we’ve ensured a vibrant acidity and expressive notes of subtle berry and stone fruit, adding a gentle complexity that enhances both structure and length. We’ve achieved a textured body that is simultaneously sharp and silky, offering a robust umami foundation. This allows our sake to pair seamlessly with a broad spectrum of cuisines—from rich proteins and artisanal cheeses to complex charcuterie boards—while maintaining a dynamic, kaleidoscopic style.
In continuation of our tradition of visually striking brand identity, our new Junmai Ginjo pack features our classic black and white design cues, offset by a beautiful grey label designed by Joe Doucet. We chose this specific grey tone as a tribute to Nagano’s wild macaques (Japanese Snow Monkeys), famous for soaking in natural hot springs during winter—one of the most iconic wildlife images in Japan.
We’ve crafted this sake for total purity and authenticity; it contains no additives, preservatives, or sulfites, making it all-natural and gluten-free. After bottling at the origin in Japan, we handle every shipment with obsessive attention, including temperature-controlled shipping and ultraviolet-protected bottles to preserve its integrity. For us, this exemplifies the uncompromising character we strive for—ideal for the discerning connoisseur.
SOTO Junmai Ginjo is best enjoyed chilled. You can find it in 720ml bottles at select restaurants and premium retailers nationwide (suggested retail price: $39.99).
[Learn more and shop the collection here]
